Consumer psychology 101 says a website’s user interface (UI) is key. In fact, design alone has the power to make or break a product’s traction. Open-source tech Ark, a company that is pioneering SmartBridges technology, took heed.
Open-source tech Ark, a company that is pioneering SmartBridges technology, took heed. The crypto “blockchain sandbox” startup formerly had a website interface that left much to be desired. Users complained about being unable to read menu items or find the download button for the Ark client. The team’s UI designer, Oleg Shcherbyna, has done a good job with the new design.
ARK, today still a relatively unknown altcoin, is often praised for:
With a low market cap and great development still on the horizon, Ark is set to go from strength to strength, and their new website UI appears to be just the beginning. Let’s see what the markets think. Some investors predict Ark will take off, possibly spectacularly so. Ark’s chief development officer, Francois-Xavier Thoorens, was formerly a core developer at Lisk, and is sure to bring valuable experience to the table, much of which we can already see in the groundbreaking tech the company is developing. While most of the focus is on bitcoin right now, this is something to investigate.
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