As of March 8, 2019, Brave’s free and open-source web browser, the Brave Browser, officially made the Brave Ads feature available to users on the developer release.
Brave’s private advertising platform has been in its first phase of development and testing since January 2019. This initial phase provided the first public opportunity for brands, marketers, developers, and the community to test and experience Brave Ads from the developer channel.
Various advertisers, including BuySellAds, TAP Network, AirSwap, Fluidity, and Uphold, had the opportunity to publicly test and learn about Brave Ads’ early use cases during Phase 1. Brave received valuable feedback and facilitated improvements and bug fixes during this initial phase.
Brave Ads Enters Phase 2
Now, Brave Ads has just transitioned into phase 2, which will allow Brave Browser users to claim Basic Attention Token (BAT) from viewing ads. At the end of each monthly cycle, Brave users will be able to able to claim the BAT that they’ve earned.
In addition to users being rewarded BAT for their attention, Phase 2 also introduces Brave’s anonymous-but-accountable campaign reporting for brands.
Per the official announcement by Brave, the company invites users to test out the browser and earn rewards while they work towards building a better alternative to how people browse the internet and view ads.
“We’re excited to advance through the next public preview phase, and encourage people interested in helping us to test and engineer a new path forward toward a better Internet where people can browse the web, earn rewards, and support content creation while preserving their privacy.”
Brave Highlights from Phase 1
Brave Browser has continuously made progress towards their vision in creating a fast and private web browsing experience while disrupting the online advertising industry in a big way.
By the end of Phase 1, over 450 ads had been trafficked and included in the ad catalog from the Brave Ads server. As well, a total of 53 campaign commitments were made and processed by the Brave Ads server.
According to statistics from StatCounter’s February 2019 data, browser use across all platforms (desktop, tablet, and mobile) is 62% Google Chrome, 15% Safari, and 5% Firefox, and 10% others. It goes without saying that the web browser industry is very competitive and Brave must offer users compelling reasons to switch over.
All in all, Brave has been extremely innovative in building a revolutionary browser that rewards users for providing attention to advertisements. If the browser continues to progress and provide a fast and reliable browsing experience, it may just move into the top 3 web browsers through time.
What do you think about the Brave Browser and its Ad Rewards program? Have you tried the Brave Browser yet? Let us know in the comment section below.
