In a recent ad segment on its financial channel, China’s state-run news network CCTV2 recommended one of the most popular crypto books, Cryptoassets: The Innovative Investor’s Guide to Bitcoin and Beyond — widely considered to be the definitive book on investment in crypto assets.

The book, written by Chris Burniske and Jack Tatar, offers readers a wide and deep dive into the what, why and how of cryptocurrencies, and supplies them with the technical and financial know-how on how to approach investing in the unique market.

Holding up the Chinese translation, the anchors told viewers that they had the opportunity to participate in one of the greatest investment opportunities in history.

This is the not the first crypto book recommendation that the channel has offered. Last October, it recommended Andreas Antonopoulos’ Mastering Bitcoin, which focuses more on the technical side of Bitcoin.

The segment also touched upon market dynamics and general developments in the crypto space around the world.

The ad would have reached an incredibly large group of people, likely over 1 billion, so the segment would have undoubtedly given crypto some excellent exposure.

China’s Unique View on Crypto

China has a distinct stance on cryptocurrencies, being innovative in many ways, but also imposing strict bans on ICOs and crypto’s use in commercial activities. Furthermore, anti-anonymity rules were recently introduced to enable “orderly development.”

Despite this, China is a hotbed for crypto activity and innovation.

Plans exist to convert its cities into smart cities, with fully digital economies. Baidu, the nation’s internet giant, has also launched a Blockchain-as-a-Service platform that makes dapp development and deployment easier for companies.