Ripple, the blockchain-based fintech company behind the XRP digital asset, has launched an advertising campaign on Google to promote the use case of its global financial products, such as xRapid.
The Ad below is being shown in the United States and Japan, both huge markets for cross border payments and remittances.
Image Source: Google
Ripple Achieving Real-World Adoption of xRapid and XRP
The fact that Ripple is running a Google advertising campaign promoting the use of their financial products, including XRP, is a really big deal because no other cryptocurrency project has been able to track spending and ROI on ads.
The advertising campaign demonstrates that Ripple is actually achieving real-world adoption of their blockchain-based financial services, specifically of xRapid which uses the XRP cryptocurrency.
The ad is promoting faster, low-cost remittances to Mexico and the Philippines, a service which is offered by the well-known UK remittance company, Mercury FX, and utilizes Ripple’s xRapid XRP liquidity solution to make cross-border payments instant and inexpensive.
As previously reported by IIB in March 2019, Mercury FX CEO, Alastair Constance, announced that its xRapid remittance services to Mexico and the Philippines are now taking place regularly and growing.
He even went as far as to say that he hopes to end up doing hundreds of thousands, millions. and even tens of millions of dollars in remittance payments through xRapid as their business relationship with Ripple grows their clientele.
Do you think we will see a wave of adoption of Ripple’s xRapid and XRP in 2019? Let us know what you think in the comment section below.
